October 14th, 2008 by admin

Making the decision to write copy for a specific niche, rather than being a generalist, is the best financial decision you can make. Copywriters that work in a specific niche make more money, have an easier time writing copy for clients, and spend less on marketing than other copywriters. Learn more about why choosing a niche is the key to your financial freedom in this podcast.

Happy Copywriting
Kelly Robbins and The Copywriting Institute
www.thecopywritinginstitute.com

 

 Copywriters and a niche: Why choosing a niche is the key to financial freedom [6:16m]: Play Now | Play in Popup | Download

September 9th, 2008 by admin

Freelance copywriters commonly experience a lack of confidence — both in their writing ability and in their ability to market their business. This podcast discusses the importance of forward thinking and being positive (and aware) of your thoughts as well as doing a check-in on your approachability, how you carry yourself, and your beliefs about what you do.

Happy Copywriting
Kelly Robbins and The Copywriting Institute
www.thecopywritinginstitute.com

 

 Have confidence in yourself, your ability to help others with your copywriting [4:05m]: Play Now | Play in Popup | Download

August 12th, 2008 by admin

Copywriters have the unique challenge of explaining what they do and how they help businesses solve a problem, when not everyone understands what a copywriters is or does. In this edition of The Sounds of Copywriting, learn why being unique and understanding what is not quite right with your prospect helps you earn the copywriting business over others.

Happy Copywriting
Kelly Robbins and The Copywriting Institute
www.thecopywritinginstitute.com

 

 Use Simple Language to Describe your Copywriting Business [4:26m]: Play Now | Play in Popup | Download

June 11th, 2008 by admin

In this edition we look at how you can use teleclasses to grow your copywriting business. We discuss why using teleclass may be beneficial for your prospects AND your business. We look at some topics that you can discuss, how to set up teleclasses, and more.

Happy Copywriting
Kelly Robbins and The Copywriting Institute
www.thecopywritinginstitute.com

 

 Connect with prospects on a deep level with teleclasses [6:15m]: Play Now | Play in Popup | Download

May 14th, 2008 by admin

In this edition we are looking at some questions you need to ask yourself when deciding if you thinking about starting a business as a freelance copywriter. Learn what are the right questions you need to ask yourself before getting started in a copywriting business.

Are you ready to make the leap into freelance copywriting? Ask yourself these questions to be sure.

Happy Copywriting!

Kelly Robbins and The Copywriting Institute Team
www.thecopywritinginstitute.com

 

 Are you ready for freelance copywriting success [5:50m]: Play Now | Play in Popup | Download

April 16th, 2008 by admin

In this edition, we discuss how adding coaching to your copywriting business can add thousands of dollars a year to your bottom line.

Happy Copywriting!

Kelly Robbins and The Copywriting Institute Team
www.thecopywritinginstitute.com

 

 Add coaching to your copywriting business [7:27m]: Play Now | Play in Popup | Download

March 17th, 2008 by admin

In this edition, we focus on asking questions you should ask yourself or your client in order to figure out who an ideal client is. When writing copy for either yourself or your client, you should be writing to that one ideal client. It is vital to figure out WHO that perfect/ideal client is before you begin writing.

 

 Asking questions to identify an ideal client [5:57m]: Play Now | Play in Popup | Download

March 17th, 2008 by admin

Sick of the status quo? You are going to stay in the same place if you keep doing the same things. In this edition of The Sounds of Copywriting, Kelly Robbins gives up 3 tips for making positive change in your life.

 

 3 Tips for Making Positive Change in Your Life [7:30m]: Play Now | Play in Popup | Download

March 17th, 2008 by admin

This week Kelly discusses the importance of creating passive income streams in your copywriting business.

 

 Creating Passive Income : Play Now | Play in Popup | Download

March 17th, 2008 by admin

In this edition of The Sounds of Copywriting, Kelly Robbins interviews Elizabeth Frick on the topic: “Managing Writers”

Elizabeth (Bette) Frick, the Text Doctor®, teaches technical and business writing for international, national, and Denver-Metro companies. Her interactive classes and practical workshops help learners of all ages and academic and cultural backgrounds acquire effective communication skills. She won the 2002 Excellence in Training award from the Association of Professional Communications Consultants (APCC).

Dr. Frick holds a Ph.D. in English from the University of Minnesota. She served as President of the Society for Technical Communication (STC), Twin Cities Chapter (2003-2004).

Dr. Frick recently relocated to the Denver Metro area because she fell in love with her brand new grandson, Axel, born in Boulder. Bette has a new granddaughter, Nova Colleen, also born in Boulder, in April, 2007.

Elizabeth (Bette) Frick, Ph.D.
Boulder CO 80301
303-527-2989
www.textdoctor.com

 

 Managing Writers [16:05m]: Play Now | Play in Popup | Download