The difference between doing “good enough” and “your best” is an interesting thing to look at particularly when it comes to business. You may have to think for just a second about the difference (I know I did) and then it’s easy to move on to the next thing because you intellectually understand the concept.
However, you have to be careful here because you can understand a concept but not be practicing the action you think you are — a look at the results you are receiving will show if you are giving your best. Good enough and your best are energetically different and a quick look at your bank account and your calendar will tell you which you are doing on a daily basis.
Listen to this week’s podcast and learn how to find areas of your business where you are doing “good enough”.
Why does one aspiring copywriter quickly succeed and another struggle? Why do some painfully sweat to set their business up and attract clients while others seem to magically get business without putting much effort into it? Which are you – a struggler or an attractor?
I bet you know immediately which category you fall into, but understanding WHY you are in a specific category and then taking action to change direction is a completely different thing. It’s often hard to take an objective look at yourself and see what you are (or are not) doing that is prohibiting or stalling your success. This difficulty is often why we hire coaches, therapists or other professionals to help us create change. Outsiders can see things we can’t offer objective advice and tend to help us make strategic changes faster than we would on our own.
Freelance copywriters can learn a lot from Harry Potter. The lesson is not in wizardry or how to save the world, but in how important having a single focus and manic determination is to achieving success.
This week’s Sounds of Copywriting looks at three traits Harry Potter excelled at that ensured his success…
This week we are talking about selling copywriting. How many copywriting projects do you bid on a week? How many of those do you win? What is your win ratio?
Business owners must embrace sales and master the gifts of selling. Know that sales is something you do FOR someone, not TO them. Your copywriting skills are a gift.
I have spent the last 2 weeks speaking with dozens of copywriters interested in taking control of their lives and proactively growing their business. While these copywriters may be great writers, what they aren’t doing is making money and attracting new clients. They are falling into the trap of doing what everyone else is doing rather than doing their own thing. They are stuck in a box of limited thinking using tools they are comfortable with.
Listen to today’s podcast and learn what the copywriters that are struggling are doing and what the ones making money are doing. It’s NOT what everyone is telling you to do!!
About the Author
Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or call 303-460-0285 begin_of_the_skype_highlighting303-460-0285end_of_the_skype_highlight
If you’ve been having trouble reaching your goals and creating the business and life you desire, odds are you will find several self-sabotaging behaviors ruining your success. Self-sabotage, by definition, is thoughts, feelings and actions that block your success by working against your own self-interests. Only a crazy person would consciously sabotage their own success, right? The thing is you are probably not sabotaging yourself consciously. All of this is happening underneath your radar in your subconscious. This is the first thing we need to work through, recognizing those self-sabotaging behaviors.
This week’s podcast delves into some of the most common self-sabotaging behaviors business owners make when it comes to their marketing and growth.
About the Author
Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.
Starting your own freelance copywriting business isn’t always easy. We are often charting in unknown territory and while our destination is clear (profitability), the road to get there may not be the road we start out on.
This week’s podcast Copywriter Kelly Robbins discusses some of the blocks or walls many business owners run into and shares ways to move past these walls and continue on your journey to profitability
Kelly Robbins
Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.
Making the decision to write copy for a specific niche, rather than being a generalist, is the best financial decision you can make. Copywriters that work in a specific niche make more money, have an easier time writing copy for clients, and spend less on marketing than other copywriters. Learn more about why choosing a niche is the key to your financial freedom in this podcast.
Freelance copywriters commonly experience a lack of confidence — both in their writing ability and in their ability to market their business. This podcast discusses the importance of forward thinking and being positive (and aware) of your thoughts as well as doing a check-in on your approachability, how you carry yourself, and your beliefs about what you do.
Copywriters have the unique challenge of explaining what they do and how they help businesses solve a problem, when not everyone understands what a copywriters is or does. In this edition of The Sounds of Copywriting, learn why being unique and understanding what is not quite right with your prospect helps you earn the copywriting business over others.
