May 8th, 2012 by Kelly

Have you stopped moving because you’re frozen in fear? Do you feel like you hit a brick wall where sales are concerned and don’t know what to do next?

This happens to many of us, particularly when we are walking down a new path or starting on a journey that leads us into unfamiliar territory. You are moving along, often at a fairly swift pace, and you suddenly stop frozen in your tracks. It’s as if there is a wall in front of you blocking your way. Upon closer examination you see a door. You slowly reach your hand out and turn the knob, timidly, because you aren’t sure what’s on the other side of the door.

The locked door represents an obstacle on the road to achieving your goals.

You may be stopped, standing in front of your own closed door right now. The thing is you don’t know what’s behind that door. It could be opportunity. More money. More clients. You won’t know until you get it open.

But the door is locked you whine… (I don’t have samples, no one is hiring, I don’t have time, I don’t know where to find leads…) So what? Break it fricken’ down and see what’s there!

Listen to this week’s podcast and discover what locked doors are stopping you from making the money you desire as a freelance copywriter.

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Happy Copywriting!

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

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March 16th, 2012 by Kelly

Social media is all the buzz in marketing your freelance copywriting business today. In the last two weeks I have read at least 12 articles on pinterest (a Facebook or Twitter application) alone. Before that Google+ was a must-have for anybody who wanted to be anybody. It’s as easy to see how marketers can feel obligated to participate in social media as it is to quickly become overwhelmed with the variety of choices and maintenance required to achieve results. The enormity of creating a simple presence on Facebook, Twitter and LinkedIn in addition to creating and maintaining a website, blog, e-zine and all the other mediums available today is daunting.

With all the social media hoopla anyone could easily jump on the bandwagon and add one (or several) more things to their to-do list in the rush to keep up with the newest trends. Today’s advice is look before you leap. You don’t have to be everywhere to make money!

Listen to this week’s podcast and learn how to find areas of your business where you are doing “good enough”.

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Happy Copywriting!

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

Best Practices in Social Media for Freelance Copywriters [ 10:04 ] Play Now | Play in Popup | Download

November 2nd, 2011 by Kelly

The difference between doing “good enough” and “your best” is an interesting thing to look at particularly when it comes to business. You may have to think for just a second about the difference (I know I did) and then it’s easy to move on to the next thing because you intellectually understand the concept.

However, you have to be careful here because you can understand a concept but not be practicing the action you think you are — a look at the results you are receiving will show if you are giving your best. Good enough and your best are energetically different and a quick look at your bank account and your calendar will tell you which you are doing on a daily basis.

Listen to this week’s podcast and learn how to find areas of your business where you are doing “good enough”.

Take your freelance copywriting career to the next level, or find out if it is for you by completing our Copywriter Discovery Package and scheduling a complementary review with Kelly Robbins,MA, here.

Happy Copywriting!

Kelly Robbins, MA

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.youtube.com/CopywritingTraining
303-460-0285

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August 31st, 2011 by Kelly

Why does one aspiring copywriter quickly succeed and another struggle? Why do some painfully sweat to set their business up and attract clients while others seem to magically get business without putting much effort into it? Which are you – a struggler or an attractor?

I bet you know immediately which category you fall into, but understanding WHY you are in a specific category and then taking action to change direction is a completely different thing. It’s often hard to take an objective look at yourself and see what you are (or are not) doing that is prohibiting or stalling your success. This difficulty is often why we hire coaches, therapists or other professionals to help us create change. Outsiders can see things we can’t offer objective advice and tend to help us make strategic changes faster than we would on our own.

Kelly Robbins

www.TheCopywritingInstitute.com/10Kcopywriter
www.Facebook.com/TheCopywritingInstitute
www.Youtube.com/Copywritingtraining

Standard Podcast [ 11:57 ] Play Now | Play in Popup | Download

August 16th, 2011 by Kelly

Freelance copywriters can learn a lot from Harry Potter. The lesson is not in wizardry or how to save the world, but in how important having a single focus and manic determination is to achieving success.

This week’s Sounds of Copywriting looks at three traits Harry Potter excelled at that ensured his success…

Kelly Robbins
www.TheCopywritingInstitute.com/10Kcopywriter
www.facebook.com/thecopywritinginstitute
www.Youtube.com/copywritingtraining

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August 5th, 2011 by Kelly

This week we are talking about selling copywriting. How many copywriting projects do you bid on a week? How many of those do you win? What is your win ratio?

Business owners must embrace sales and master the gifts of selling. Know that sales is something you do FOR someone, not TO them. Your copywriting skills are a gift.

The Copywriting Institute.com

http://thecopywritinginstitute.com/10Kcopywriter.html

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May 18th, 2011 by Kelly

Standard Podcast [ 10:38 ] Play Now | Play in Popup | Download

I have spent the last 2 weeks speaking with dozens of copywriters interested in taking control of their lives and proactively growing their business. While these copywriters may be great writers, what they aren’t doing is making money and attracting new clients. They are falling into the trap of doing what everyone else is doing rather than doing their own thing. They are stuck in a box of limited thinking using tools they are comfortable with.

Listen to today’s podcast and learn what the copywriters that are struggling are doing and what the ones making money are doing. It’s NOT what everyone is telling you to do!!

About the Author

Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or call        303-460-0285 begin_of_the_skype_highlighting 303-460-0285 end_of_the_skype_highlight

April 22nd, 2011 by Kelly

If you’ve been having trouble reaching your goals and creating the business and life you desire, odds are you will find several self-sabotaging behaviors ruining your success. Self-sabotage, by definition, is thoughts, feelings and actions that block your success by working against your own self-interests. Only a crazy person would consciously sabotage their own success, right? The thing is you are probably not sabotaging yourself consciously. All of this is happening underneath your radar in your subconscious. This is the first thing we need to work through, recognizing those self-sabotaging behaviors.

This week’s podcast delves into some of the most common self-sabotaging behaviors business owners make when it comes to their marketing and growth.

About the Author

Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.

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February 3rd, 2011 by Kelly

Starting your own freelance copywriting business isn’t always easy. We are often charting in unknown territory and while our destination is clear (profitability), the road to get there may not be the road we start out on.

This week’s podcast Copywriter Kelly Robbins discusses some of the blocks or walls many business owners run into and shares ways to move past these walls and continue on your journey to profitability

Kelly Robbins

Founder of The Copywriting Institute and A Marketing Connection, Kelly Robbins, MA, is an award winning author, copywriter, intuitive consultant and healthcare marketing coach/consultant. Kelly is a blogger for both Chiropractic Economics and Massage Magazine and created the Build Your Copywriting Business program as well as the Learn the Ropes Copywriting Series of courses. Kelly also publishes The Copywriting Connection a free e-zine on copywriting and business building tips. Visit www.TheCopywritingInstitute.com to receive your free report and 1 hour audio download, “6 Things Every Copywriter MUST Know to Make High Profits in Copywriting —fast” at www.TheCopywritingInstitute.com or 303-460-0285.

Determination and Profitability for Freelance Writers [ 9:51 ] Play Now | Play in Popup | Download

October 14th, 2008 by Kelly

Making the decision to write copy for a specific niche, rather than being a generalist, is the best financial decision you can make. Copywriters that work in a specific niche make more money, have an easier time writing copy for clients, and spend less on marketing than other copywriters. Learn more about why choosing a niche is the key to your financial freedom in this podcast.

Happy Copywriting
Kelly Robbins and The Copywriting Institute
www.thecopywritinginstitute.com

Copywriters and a niche: Why choosing a niche is the key to financial freedom [ 6:16 ] Play Now | Play in Popup | Download