Making the decision to write copy for a specific niche, rather than being a generalist, is the best financial decision you can make. Copywriters that work in a specific niche make more money, have an easier time writing copy for clients, and spend less on marketing than other copywriters. Learn more about why choosing a niche is the key to your financial freedom in this podcast.
Freelance copywriters commonly experience a lack of confidence — both in their writing ability and in their ability to market their business. This podcast discusses the importance of forward thinking and being positive (and aware) of your thoughts as well as doing a check-in on your approachability, how you carry yourself, and your beliefs about what you do.
Copywriters have the unique challenge of explaining what they do and how they help businesses solve a problem, when not everyone understands what a copywriters is or does. In this edition of The Sounds of Copywriting, learn why being unique and understanding what is not quite right with your prospect helps you earn the copywriting business over others.
In this edition, we focus on asking questions you should ask yourself or your client in order to figure out who an ideal client is. When writing copy for either yourself or your client, you should be writing to that one ideal client. It is vital to figure out WHO that perfect/ideal client is before you begin writing.
Kelly offers three questions you can ask yourself and your clients when writing copy to come up with key words for optimizing your search engine optimization (SEO).
Kelly interviews Daphne Gray-Grant on techniques for writing fast.
Daphne grew up in the newspaper business. Literally. Her family owned a weekly newspaper and she worked there from the age of 16, eventually running the place. It was not fun, but she learned the hard lessons — about meeting deadlines, managing people, juggling tight budgets and fighting with
banks.
Eventually, Daphne escaped to the land of daily newspapers. Daphne ran the features department with 14 of the most interesting, creative people you could ever imagine. Then they wanted her in corporate communications. She jumped in with some trepidation and learned to navigate those choppy waters.
That chapter wrapped up when Daphne decided to have kids. You see, it just wasn’t your typical childbirth deal. As late-blooming thirtysomethings, she discovered her and her husband we were expecting triplets. Imagine the shock! The two girls and a boy were born early and healthy. But clearly it was high time for more on-the-job flexibility. Hello, self-employment….the birth of fast
Although Daphne worked in demanding, deadline-driven jobs all her life, now she had a reason to work harder and faster. Between work and home, Daphne had enough challenges to keep busy 43 hours a day. She developed tools to deal with a lifelong case of writer’s block. She produced a corporate newspaper in less than two days a week — replacing a person who’d taken five days. Without really meaning to, Daphne had taken the skills she’d learned in daily journalism and turbocharged them for the corporate world.
People started asking her: How do you do that? How do you write so fast? How do you stay so
organized in a job with constant interruptions? How do you produce publications that get results? And so, the Publication Coach was born.
Copywriters and a niche: Why choosing a niche is the key to financial freedom [ 6:16 ] Play Now | Play in Popup | Download
Kelly interviews Daphne Gray-Grant on techniques for writing fast.