March 17th, 2008 by Kelly Robbins
In this edition, we focus on asking questions you should ask yourself or your client in order to figure out who an ideal client is. When writing copy for either yourself or your client, you should be writing to that one ideal client. It is vital to figure out WHO that perfect/ideal client is before you begin writing.
March 17th, 2008 by Kelly Robbins
Sick of the status quo? You are going to stay in the same place if you keep doing the same things. In this edition of The Sounds of Copywriting, Kelly Robbins gives up 3 tips for making positive change in your life.
March 17th, 2008 by Kelly Robbins
This week Kelly discusses the importance of creating passive income streams in your copywriting business.
March 17th, 2008 by Kelly Robbins
In this edition of The Sounds of Copywriting, Kelly Robbins interviews Elizabeth Frick on the topic: “Managing Writers”
Elizabeth (Bette) Frick, the Text Doctor®, teaches technical and business writing for international, national, and Denver-Metro companies. Her interactive classes and practical workshops help learners of all ages and academic and cultural backgrounds acquire effective communication skills. She won the 2002 Excellence in Training award from the Association of Professional Communications Consultants (APCC).
Dr. Frick holds a Ph.D. in English from the University of Minnesota. She served as President of the Society for Technical Communication (STC), Twin Cities Chapter (2003-2004).
Dr. Frick recently relocated to the Denver Metro area because she fell in love with her brand new grandson, Axel, born in Boulder. Bette has a new granddaughter, Nova Colleen, also born in Boulder, in April, 2007.
Elizabeth (Bette) Frick, Ph.D.
Boulder CO 80301
303-527-2989
www.textdoctor.com
March 17th, 2008 by Kelly Robbins
Kelly offers three questions you can ask yourself and your clients when writing copy to come up with key words for optimizing your search engine optimization (SEO).
March 17th, 2008 by Kelly Robbins
Kelly interviews Pamela Harper, founder of The University of Masters www.masterteacherandmarketer.com, on helping others heal with the power of intention and focus.
March 17th, 2008 by Kelly Robbins
Kelly interviews Daphne Gray-Grant on techniques for writing fast.
Daphne grew up in the newspaper business. Literally. Her family owned a weekly newspaper and she worked there from the age of 16, eventually running the place. It was not fun, but she learned the hard lessons — about meeting deadlines, managing people, juggling tight budgets and fighting with
banks.
Eventually, Daphne escaped to the land of daily newspapers. Daphne ran the features department with 14 of the most interesting, creative people you could ever imagine. Then they wanted her in corporate communications. She jumped in with some trepidation and learned to navigate those choppy waters.
That chapter wrapped up when Daphne decided to have kids. You see, it just wasn’t your typical childbirth deal. As late-blooming thirtysomethings, she discovered her and her husband we were expecting triplets. Imagine the shock! The two girls and a boy were born early and healthy. But clearly it was high time for more on-the-job flexibility. Hello, self-employment….the birth of fast
Although Daphne worked in demanding, deadline-driven jobs all her life, now she had a reason to work harder and faster. Between work and home, Daphne had enough challenges to keep busy 43 hours a day. She developed tools to deal with a lifelong case of writer’s block. She produced a corporate newspaper in less than two days a week — replacing a person who’d taken five days. Without really meaning to, Daphne had taken the skills she’d learned in daily journalism and turbocharged them for the corporate world.
People started asking her: How do you do that? How do you write so fast? How do you stay so
organized in a job with constant interruptions? How do you produce publications that get results? And so, the Publication Coach was born.
March 17th, 2008 by Kelly Robbins
Kelly interviews Heather Cook on what it’s like to be a writer and a mom working from home.
Heather Cook was always a writer, but she was also a rider – a horseback rider. Right out of high school she began training horses around North America and Europe, but a back injury forced her to take some time off. She discovered that writing about horses paid a heck of a lot more than riding them! Heather runs The Writing Mother group online at www.thewritingmother.com and is currently writing her first non fiction book – Rookie Reiner – due in August to Trafalgar Square Books. She writes from her home office with her five year old son, seven month old daughter and very supportive husband. She splits her time between writing non fiction articles, editing and a handful of steady copywriting assignments.
March 17th, 2008 by Kelly Robbins
Kelly interviews Peter Fogel on techinques to build your copywriting business through public speaking.
You can visit Peter’s website at: www.peterfogel.com
March 17th, 2008 by Kelly Robbins
Beth Ann Erickson, co-owner of Filbert Publishing and the editor of Writing Etc, publishes books for writers and copywriters. In this podcast, she shares her insider tips for becoming a published author.
