August 31st, 2011 by Kelly Robbins
Why does one aspiring copywriter quickly succeed and another struggle? Why do some painfully sweat to set their business up and attract clients while others seem to magically get business without putting much effort into it? Which are you – a struggler or an attractor?
I bet you know immediately which category you fall into, but understanding WHY you are in a specific category and then taking action to change direction is a completely different thing. It’s often hard to take an objective look at yourself and see what you are (or are not) doing that is prohibiting or stalling your success. This difficulty is often why we hire coaches, therapists or other professionals to help us create change. Outsiders can see things we can’t offer objective advice and tend to help us make strategic changes faster than we would on our own.
August 16th, 2011 by Kelly Robbins
Freelance copywriters can learn a lot from Harry Potter. The lesson is not in wizardry or how to save the world, but in how important having a single focus and manic determination is to achieving success.
This week’s Sounds of Copywriting looks at three traits Harry Potter excelled at that ensured his success…
August 5th, 2011 by Kelly Robbins
This week we are talking about selling copywriting. How many copywriting projects do you bid on a week? How many of those do you win? What is your win ratio?
Business owners must embrace sales and master the gifts of selling. Know that sales is something you do FOR someone, not TO them. Your copywriting skills are a gift.
The Copywriting Institute.com